Earlier this month, buy.at and Affiliate Window were announced as part of the Innovation Awards shortlist – now the results are in!

Facing several strong contenders in the category of Innovation in Affiliate Marketing, buy.at celebrated a “Highly Commended” status for affiliate video technology developed in partnership with Coull.

Available through buy.at’s Management Area, the “Coull Affiliator” tool enables affiliates to transform any existing video into an interactive ad by incorporating affiliate links to the content.  Read more details about the technology here.

A true celebration for Digital Window as a whole, Affiliate Window claimed the winning entry:

Innovation in Affiliate Marketing

Winner: Affiliate Window & myThings

Highly Commended: buy.at & Coull

About the winning entry: With its unique CPA business model and partnerships with affiliate networks, myThings has brought personalized retargeting to the affiliate marketing domain. Advertisers only pay for actual sales generated by personalized retargeting campaigns, as with their affiliate programs.

Judge’s comments: This is impressive and aggressive technology, and it’s tactically a smart thing to do. It is both innovative and effective. We expect to see it more widely used in 2011.

This entry was posted by Amy on Wednesday, January 19th, 2011 at 10:22 pm and is filed under Network News, UK, US. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.