Affiliate Summit West is a little over a week away and we’re collecting a set of fantastic advertiser prizes to give away in our “Twitter A Winner” contest!

If you are an affiliate publisher with a valid URL and plan to attend the show, you’re eligible to win one of 21+ prizes throughout the weekend.

Prizes include:

• - Grand prize of a Samsung Galaxy Tab 10.1 from BargainStation.com
• - Gift certificates to Goldstar, TripAlertz, Value Pet Supplies & more!
• - Gifts from Badoo, CafePress, Designers Guild, Ghirardelli, Girly Checks, Veer, Whittard of Chelsea & more!

In order to enter:

• - You must be an affiliate/publisher (buy.at membership not required!)
• - You must own a valid URL

Look for twitter posts from @buyatUS announcing winners during ASW 2012. Winners must pick up their prizes at the buy.at booth (#404) – and don’t delay!  Each winner has a limited amount of time to pick up their prize before it’s awarded to someone else.

Visit http://bit.ly/ASW12Contest to enter and good luck!

Our list of prizes is STILL growing!!
(which means even better chances of winning!) 

Affiliate Summit East is only a few days away and we’re adding even more advertiser prizes to give away in our ‘Twitter A Winner’ contest! ANY affiliate/publisher that is attending the show and has a valid URL is eligible to win – even if you are not a buy.at affiliate!

***We added a new set of very nice prizes from Designer’s Guild, a program that’s launching soon on our network where affiliates can earn up to 12%.***

• - BargainStation.com: a Samsung Galaxy tablet
• - Coyuchi: Basket Weave Blanket
• - Designers Guild: 1 zephirine candle, 1 peony candle, 3 20×26  pillow cases, 1 battista peony blanket, 2 bourton hand towels, 1 Christian Lacroix pillow (red), 1 Beduzzi silk throw pillow (pink)
• - Ghirardelli: 1 five pound bar, 1 Ghirardelli Squares gift basket, 2 filled bar gift boxes
• - Girly Checks: A free order of checks and checkbook cover
• - Goldstar: 3 $50 gift cards
• - Organic Bouquet: 3-month membership to their roses monthly gift club
• - Veer: Laptop bags by Acme Made & Missing Piece Puzzles
• - VIP Live Drive: 3 gifts of unlimited data backup online for your computer for 1 year

Look for twitter posts from @buyatUS announcing winners during ASE 2011. Winners must pick up their prizes at the buy.at booth (#202) – and don’t delay! Each winner has a limited amount of time to pick up their prize before it’s awarded to someone else.

Click here to enter and good luck!

Our list of prizes is growing!! (which means even better chances of winning!)

Affiliate Summit East is only a few weeks away and we’re adding more advertiser prizes to give away in our ‘Twitter A Winner’ contest! ANY affiliate/publisher that is attending the show and has a valid URL – even if you are not a buy.at affiliate – is eligible to win

• - BargainStation.com: a Samsung Galaxy tablet
• - Coyuchi: Basket Weave Blanket
• - Ghirardelli: 1 five pound bar, 1 Ghirardelli Squares gift basket, 2 filled bar gift boxes
• - Girly Checks: A free order of checks and checkbook cover
• - Goldstar: 3 $50 gift cards
• - Organic Bouquet: 3-month membership to their roses monthly gift club
• - Veer: Laptop bags by Acme Made & Missing Piece Puzzles
• - VIP Live Drive: 3 gifts of unlimited data backup online for your computer for 1 year

Look for twitter posts from @buyatUS announcing winners during ASE 2011. Winners must pick up their prizes at the buy.at booth (#202) – and don’t delay! Each winner has a limited amount of time to pick up their prize before it’s awarded to someone else.

Click here to enter and good luck!

Affiliate Summit East is around the corner and we’re collecting a set of fantastic advertiser prizes to give away in our “Twitter A Winner” contest!

If you are an affiliate publisher with a valid URL and plan to attend the show, you’re eligible to win one of 15+ prizes throughout the weekend.

Prizes include:

• - Grand prize of a Samsung Galaxy tablet from BargainStation.com
• - Gift certificates to Goldstar and several other merchants
• - Gifts from Organic Bouquet, Coyuchi, Veer, Ghirardelli and more!

Look for twitter posts from @buyatUS announcing winners during ASE 2011. Winners must pick up their prizes at the buy.at booth (#202) – and don’t delay!  Each winner has a limited amount of time to pick up their prize before it’s awarded to someone else.

Click here to enter and good luck!

Inspire 2011 certainly lived up to its name, not only by motivating advertisers to actively engage with a new set of innovative technologies, but also by sparking much debate about the startling size, clout and potential of the digital advertising landscape.

Each guest speaker’s presentation was a rich source of captivating statistics and facts. So much so that the Twitter hash tag for the event (#Inspire2011) was buzzing with delegates sharing insightful little morsels.

Turn out on the day was also impressive, with over 250 digital marketers present! Even if you weren’t able to attend, we want to give you the lowdown on what we learned. We’ve scoured guest speaker presentations and social media chatter surrounding the event to bring you a collection of stats that may surprise and inspire you as well.

For a bit of Friday fun and education: Did you know…

• - Around 80% of affiliate sales only involve interaction with a single affiliate.
• - Humorous video campaigns can really work to promote brand as well as going viral in their own right. Old Spice’s “the man your man could smell like” campaign received 1 billion impressions across various social channels but also increased traffic to the brand website by 300%.
• - Social media influencers have real selling power. After Stephen Fry’s one single tweet in praise of David Eagleman’s book Sum: Forty Tales from the Afterlives, sales increased by 6000% and the book rose from number 3,629 in the Amazon book chart to number 2.
• - An average Amazon product page features a whopping 90% social tools and only 10% product information.
• - ComScore found a 0.07% click-through rate in the UK for static image, flash and rich media format display ads. Most people online never click on a display advert; in fact 3% of browsers are responsible for 64% the clicks.
• - ComScore found that heavy clickers of display advertising are not necessarily representative of the online audience. In fact, despite low click conversion, use of display advertising is still influential, as it can increase trademark search queries by 94% and site visitation by 72%.
• - Digital Animal quoted research that showed that only 33% of all users online trust online banners. More than 90% of these users trust the online recommendation of their friends. 70% even trust the online recommendation of strangers.
• - Almost 60% of the UK online population uses Facebook regularly.
• - In the UK, Facebook receives more traffic than Google.
• - TBG place 2 billion adverts on Facebook per day, covering 65 markets.
• - Facebook advertising can generate a 500% better conversion rate when the landing page stays within Facebook.
• - Retail and travel adverts are the most difficult to convert from Facebook advertising because of their longer sales process.
• - 66% of online transactions are abandoned due to price-comparisons, website difficulties, payment issues and add-on or hidden costs such as postage.
• - 22% of consumers who abandon their cart (the largest %) do so because of hidden fees or high costs – leaving a big opportunity to remarket to them with discounts soon after the “sale”.
• - 15-20% of abandoned records can be converted to sale.
• - Personalised retargeting (based on site behaviour) is becoming a standard and vital practice, making “2011 the year for early adopters”.
• - myThings found that personalised retargeting led to 80% incremental traffic increase for merchants on the Affiliate Window network. They also achieved up to 500% uplift in return conversion rate.
• - When retargeting with display ads, myThings suggest that the best practice is to cap personalised ad impressions and ensure a browser is un-tagged after purchase to avoid over-exposure.
• - Ve Interactive has achieved 10% uplift in conversion from a generic remarketing email but another four times that conversion rate when using a bespoke email featuring a time-limited discount.
• - Coupons/vouchers are more popular with mobile internet users than check-ins. JiWire found coupons to be the second most valuable benefit of location-based applications (second only to GPS/Maps and appearing above reviews, status updates, checking-in etc.)
• - According to VouChaCha’s current projections, in 2014 there will be 300 million mobile coupon users.
• - VouChaCha also say that near field communication (NFR) for mobile devises is not that far off – there are already retailers using this technology.

***********************************************************

Thank you to everyone who highlighted points by engaging with us on twitter. You can see the presentations that were delivered on the day via the links below. If you have any questions about the information above or Inspire, please contact us at communications@digitalwindow.com.

Making sense of new technologies | Affiliate Window & buy.at | Kevin Edwards, Owen Hewitson

Social Media Display | TBG | Lee Griffin

Email Remarketing | Ve Interactive | | David J Brown, Mark Hargreaves

Behavioural Retargeting | myThings, comScore | Benny Arbel, Mike Shaw

Social Media Audience Engagement | digitalanimal, fandistribution | Oliver Huggins

Members of the buy.at US Baltimore office are joining in the first official Affiliate Summit Meetup Day on Tuesday, March 29^th.  Anyone with an interest in affiliate marketing or online marketing in general is welcome to attend!

Simply visit the Baltimore Meetup Day page to learn more and to sign up.  Please let us know if you are going to attend so that we can plan accordingly.

What will this month’s meetup cover?

We’re pleased to announce Rob Adler as our inaugural speaker for the Baltimore meetup. A search engine optimization professional, he has a wealth of knowledge to share and will kick off the meeting by presenting SEO 101 to our attendees. If you don’t already know him or would like to learn more, check out his bio here: www.thelinkbuilders.com/leadership

We’ll also spend some time talking about plans for future meetups, topics of interest, etc.  Afterwards, we’ll head down the block to Sly Fox pub! (http://tinyurl.com/slyfoxfederalhill)

Please join us at 6:00pm at the buy.at office – directly above Wine Market. We’re planning to use Jim Kukral’s suggested agenda:

6:00-6:30 Arrive and mingle
6.30- 7:00 Meetup leader welcome, guest speaker
7:00-7:15 Questions
7:15-7:30 Meetup leader announcements
7:30-?? Mingle

See you on Tuesday!

-Amy Ely

Jeannine Crooks and Dominic Kelly from the buy.at team are attending Conversion Conference in San Francisco (March 14-15).  With topics focused on methods to increase conversion rates, the show agenda includes live landing page critiques, 20 educational sessions, 4 keynotes, book signings and roundtable lunches with the speakers.

If you’re attending the show or simply in the area, feel free to set up a meeting with Jeannine or Dominic while they’re in town.  We hope to see you there!

-buy.at US

Digital Window are proud platinum sponsors of this year’s A4U Expo, which takes place next week at the ICC Excel, London.

Members of staff from both buy.at and Affiliate Window, including representatives from New Business, Affiliate Partnerships, Account Management and Strategy, will be found on stand 65 across the two day conference and exhibition. If you have any questions about what we do, the tools and technologies we offer, how to work more closely with us or you’d just like to put a face to a name, we’d be delighted to see you. And if meeting our A4U award-winning team was not enough of a reason to entice you over, then maybe our expo incentive will be.

Take your place on the starting grid, as Digital Window get in to gear with four Xbox driving simulators! Fasten your seatbelt, put your hands on the wheel and put the pedal to the metal in our fast & furious competition. Clock the best lap-time and you could walk away with a super-charged memento. We have joined forces with the team at buyagift to offer the following fantastic prizes; a gold gift voucher worth £500, a single seater experience at Silverstone for two and a bungee jump for two!

Key members of the Digital Window team will also be participating in the scheduled live presentations and panel debates, use the details below to see them in action:

Day 1, Tuesday 12th October

12:00-13:00 ¦ Expo Theatre
Owen Hewitson, Client Strategist ¦ The truth about cookie overwriting
Taking data from merchants in different sectors, this session will look at how many affiliates are typically involved in a sale and the extent to which their cookies overwrite each other.

16:00-17:00 ¦ Rooms 6 & 13
Kevin Edwards, Strategy Director ¦ Round Table: Best Practise
Quiz affiliate council heads of the UK and Germany on pertinent issues relating to best practice, voucher codes, behavioural retargeting, ASA regulations, voucher codes, quality management, post view, open source and much more.

17:15-18:15 ¦ Rooms 2-4
David Hall, Partnerships Director ¦ A4U Expo: The Grill!
In this unique and revealing session our moderator and “Agent Provocateur” Duncan will be putting questions to the Publishing Directors of major UK networks. In a “spin-free” environment, we’ll be getting the answers you want, from the people who can give them.

Day 2, Wednesday 13th October

14:30-15:30 ¦ Rooms 14-16
Kevin Edwards, Strategy Director ¦ Anatomy of an affiliate programme
Aimed at advertisers who are trying to deepen their appreciation of their affiliate campaign and reconcile it with their other marketing activity this session will offer invaluable insights into commonly asked questions such as what value do cashback sites offer and is it true that voucher codes overwrite content affiliates? This session looks at how affiliates impact other affiliates and other online channels.

16:00-17:00 ¦ Rooms 2-4
Kevin Edwards ¦ Value & multi-attribution VS last cookie
The last cookie wins discussion continues to circle. Hear from early adopters, strategic thinkers and contrasting publishers on the many directions we could take if, as an industry we adopted Multi-Attribution and / or Value Attribution methodology when calculating commissions.

17:15-18:00 ¦ Rooms 14-16
Kevin Edwards ¦ Affiliate Armageddon
What are the major threats to Affiliate Marketing and how can you protect your business against them? Whether it’s post-view tracking, agressive deduplication, margin erosion, companies going under and the domino effect attend this session to discover what, as an industry we can do to fight our corner before it’s too late.

If you have yet to buy your pass for the A4U Expo it is not too late, simply follow this link and use our sponsor discount code, AFFWINBUYATCLIENT50, to receive a £50 discount. We look forward to seeing you there.

Yesterday Digital Window hosted its first gifts, gadgets & toys event at Kettners in Soho. A combination of sector-relevant presentations and a mini-expo, the event provided the perfect opportunity for our key merchants and affiliates to discuss ideas, new products and bespoke activity just in time for the festive season.

Our key speaker was BBC2′s Something for the Weekend’s Gadget Girl, and buyer for IWOOT, Ella Williamson. She kindly took time out of her busy schedule to talk us through her take on the biggest trends hitting the gifts market this year, plus demonstrated ten of her hottest product recommendations. With items such as the Kymera Magic Wand and Meerkat Chatimal featured in her presentation, Ella’s session was as exciting as it was insightful.

The afternoon was spent networking, as merchants including Needapresent, Red Letter Days, I Want One of Those, Interflora, La Senza and buyagift created stands in order to showcase the best of their customer and affiliate offerings in the run up to Christmas. Both The Entertainer and Debenhams brought along in-store demonstrators, ensuring fully interactive networking opportunities could be had. As if that wasn’t enough, the guys from Game pulled out all the stops by setting up an Xbox Kinect in The Den; you can see some of our attendees in action below!

Towards the end of the day we held a charity raffle in aid of The Prince’s Trust, with fantastic prize contributions from Atelier des Chefs, Gizoo, Great Magazines, Interflora, I Want One of Those, La Senza, Laura Ashley, Menkind, Needapresent, Photobox, Prezzybox and Red Letter Days. Thanks to the generosity of our guests we raised over £280; many thanks to all those that bought a ticket.

Initial feedback has been phenomenally positive, with one affiliate going as far as to say “it was probably one of the best run affiliate events I’ve been to.” We were delighted with the sheer number of conversations and business opportunities that arose across a single afternoon and look forward to seeing many of those plan come to fruition as we enter the festive period.

Sam Surry,
Head of Communications