On Wednesday 30th March, Affiliate Window and buy.at hosted its first travel sector event, All Aboard, on the historic Royal Navy Ship, HMS President. Attended by a variety of well-known travel brands including Expedia, Opodo, Best Western Hotels and Marriott International, the affair consisted of industry leading presentations, a mini-expo and an afternoon of informal networking.
Guest speaker Kevin May, Editor and Co-founder of tnooz took to the stage to offer insight on the impact of recent technological advances and impending changes to the structure of the travel vertical. His discussion included current challenges in the industry, specifically with regards to changes within airlines and hotels product distribution, and marketing strategies. Continuing, he touched on the entrance of Google as a key player to the sector with their 2010 acquisition of ITA Software. Kevin captured the audience’s attention by introducing some of the latest developments among the handheld device revolution including Apple’s patent pending app, itravel. To view Kevin’s presentation in its entirety, click here.
Owen Hewitson, Client Strategist for Affiliate Window & buy.at shared results from the network’s travel research study, which analysed three advertisers within the vertical, all of which are exclusive to the networks. The research concluded that although there are a large number of content and comparison sites in the sector, voucher code and cashback partners dominate market share within the affiliate travel industry. Additionally, it was interesting to learn that the vast majority of affiliate driven sales convert the first day; more importantly within the first 30 minutes of the initial click-through. For further details on the research study and to view Owen’s full-length data analysis presentation, click here.
“All Aboard is the latest in a series of successful sector events. We feel the sharing of industry insights coupled with informal networking strikes the right balance, helping advertisers, agencies and publishers to connect whilst offering something new for everyone to reflect on.” says Kevin Edwards, Strategy Director for Affiliate Window and buy.at.
Photos from All Aboard can be found on our Facebook page.
For press enquiries, please contact:
Lisa Chaikin
PR Manager, buy.at & Affiliate Window
e: lisa.chaikin@digitalwindow.com
t: 020 7553 0333